Hybrid designer with 20+ years working on AI tools, design systems, and financial products. Previously at Typeform and PeoplePerHour.
I work at the intersection of product strategy, design, and engineering. My focus is on shaping clear product direction from real user needs, and turning that clarity into pragmatic solutions that are shipped and adopted. I’ve led product design across integration ecosystems, marketplace experiences, and retention-driven challenges. Apart from that, I also build Figma plugins, work hands-on with component architecture, APIs and frontend code, and explore how AI can improve design system workflows between designers and developers.
I started in editorial design, crafting original typefaces before moving into digital products. I taught myself frontend development not to become an engineer; I did it rather to better understand the medium, its constraints, and the people building it. It helped ideas move fluidly from intention to implementation, and made the work feel more shared.